Developing an e-commerce website needs immersing into the consumer experience so that the consumer is taken closer to the checkout gate. But just as it is with a regular physical store, there can be on-line shopping mishaps that will make the client abandon your page and cancel the purchase. Here are a few mishaps and how to avoid these.
Shopping Cart Malfunction. Have you been to a shop and used a conked out shopping cart? It is really a nuisance to be rolling a broken down cart to lane 18 from lane 1 that even if you wanted to get things at lane 18 you’d be so dispirited to do so. E-commerce websites that do not allow their customers to take an on-line shopping cart from across many web pages on the site will also annoy their customers until in the end the consumers will pull out from buying or leave the page altogether.
Abandoning Shopping Cart. Sometimes site visitors have already placed things into the cart only to leave the cart before the sale is finished. This could be attributed to a faulty transaction gateway or check out.
Need For Speed On Page Load. Website owners have to have the mind set that on line shoppers are always in a rush, and therefore, there should not be some delay in loading the page for products and for the checkout. This is in the same manner shoppers at a physical shop hate long queues at the check out gate, and the cashier has to be fast in punching away on the POS to cater to as many consumers as possible in the express time.
Completely Unclear Landing Page. Devote enough time to brainstorm with the web designer on designing the landing page. If you have a link from an SEO content about product A, then the link should lead web customers to the Product A page on your website. It’s like developing a smart store layout. If your sign reads Product A on Lane 1, then you have to have Product A to be sure otherwise it will puzzle and put off the would-be buyer.
Take away these on-line shopping mishaps during the web design and development stages and you will have a better chance of converting your visitors and securing your sale.
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